πŸŽ“ Student accommodationCompleted 2026πŸ› Heritage overlay

Market Way

96-106 Franklin Street, Melbourne VIC 3000

  • 39 floors
  • 1,038 student beds

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Brand new

Built in 2 yrs 1 mth

  1. 2021Planning application
  2. Aug 2024Construction started
  3. By Sep 2026Completed
  4. TodayStill standing

23 building permits Β· 4 news storiesFull timeline ↓

About Market Way

Market Way is a 39-storey student accommodation tower on Franklin Street, Melbourne, and is still under construction, not finished. Developed by Journal Student Living, designed by Cox Architecture and being built by Multiplex, it had topped out by March 2026. The site also includes a retained heritage building.

At a glance

Key facts

Building type
πŸŽ“ Student accommodation
Completed
2026
Height
β€”
Floors
39
Footprint
706 mΒ²
Architect
COX Architects
Builder
Multiplex
Student beds
1,038
Car spaces
β€”
Planning zone
CCZ1
Permits on record
23

Score cards

πŸš† Transport8/10

State Library Station 4 min walk Β· 7 tram stops within 400 m

β˜• Everyday amenities7/10

94 cafΓ©s, 44 grocers, 1 medical within 250 m

🌳 Greenery8/10

101 street trees within 150 m Β· park 153 m away

✨ Activity8/10

2,648 people pass daily nearby Β· 39 licensed venues within 200 m

Calculated from PTV timetable stops, the City of Melbourne business census, street trees, pedestrian sensors and liquor licences.

The building team

The people and companies behind the design, construction and management of Market Way.

πŸ“ArchitectCox Architecture2024–2026verified2024-2026Source: The Urban Developer β†—
πŸ‘·BuilderMultiplexverifiedMain contractorSource: The Urban Developer β†—
πŸ—DeveloperJournal Student LivingverifiedOperator and developerSource: The Urban Developer β†—
🏦Co-owner or investorBrookfield Asset Management2024–reportedCurrent Β· 2024- Β· Joint venture partner with Journal Student LivingSource: Real Estate Source β†—
+Were you involved?Builders, architects, developers and managers can claim their role

Location & neighbourhood

Getting around

πŸš†State Library Station
Train station
4 min Β· 324 m
πŸš†Melbourne Central Station
Train station
4 min Β· 335 m
πŸš‹Queen Victoria Market/Elizabeth St #7
Tram stop
2 min Β· 143 m
πŸš‹Peel St/Victoria St #8
Tram stop
3 min Β· 257 m
πŸš‹Melbourne Central Station/La Trobe St #5
Tram stop
4 min Β· 290 m

Straight-line walking estimate. Source: PTV GTFS, CC BY 4.0.

Within a 3-minute walk

94β˜• CafΓ©s & eateries
44πŸ›’ Grocers
2πŸ‹οΈ Gyms
1🩺 Medical
5πŸ’Š Pharmacies
0🧸 Childcare
9🍷 Pubs & bars

Who lives in Melbourne (CBD)

Residents37,341
Median age26
Households renting70%
Households without a car75%
Walk to work40%
Public transport to work43%

ABS Census 2016 via City of Melbourne (CC BY).

Timeline

Everything that has happened at Market Way: listings, news, works, planning and history.

11 Sep 2026πŸ“°
News
Brookfield and Journal complete Market Way student tower; Urban Developer reports it complete in October
Real Estate Source reported in September 2026 that Brookfield Asset Management had completed the 40-storey, 715-room Market Way tower with 1010 beds, with residents to move in ahead of Semester 1 next year. The Urban Developer reported in October 2026 that the 40-storey Journal Market Way building designed by COX Architecture and built by Multiplex was now complete, with the four-storey Burbank House retained on site.
Covered by 2 outlets
By Sep 2026πŸŽ‰
Milestone Β· Completed
Market Way completed: 39 floors
Derived from Real Estate Source
5 Mar 2026πŸ“°
News
Multiplex tops out Market Way student tower at Franklin Street
Multiplex topped out the 40-level structure of the $194 million Market Way student accommodation tower at 100 Franklin Street, for Journal Student Living, a joint venture with Brookfield Asset Management. Reports at the time said construction was scheduled for completion in September 2026.
Covered by 2 outlets
2025πŸ› 
Works
6 building permits and 1 certificate
Largest: Stage 10 – Roof Structural Steel and Louvers, Landscaping & DDA Performance Solutions
By 2024βœ…
Milestone Β· Approved
Planning permit granted (exact date not recorded)
Derived from City of Melbourne Development Activity Monitor
Aug 2024πŸ—
Milestone Β· Construction started
First major construction permit issued
Derived from City of Melbourne building permits
12 Mar 2024πŸ“°
News
Brookfield flips plans from apartments to student accommodation at Franklin Street site
Brookfield proposed a 39-storey student accommodation building with 1013 lodging rooms and 1038 beds at 100-106 Franklin Street, replacing earlier plans for a 40-storey mixed-use tower with 267 apartments. The new plans were designed by COX Architecture, and the proposal would retain the Burbank House heritage building.
2024πŸ”„
Use change
Council census records it as unoccupied - under construction, 1 floors
2024πŸ› 
Works
5 building permits Β· about $213.9m of new works
Largest: 100 Franklin St- Student Accommodation Building
2022πŸ”„
Use change
Council census records it as unoccupied - unused, 3 floors
Name recorded: Association House
2022πŸ› 
Works
1 building permit Β· about $990k of new works
Largest: Proposed part demolition of building.
2021πŸ“
Milestone Β· Planning application
Planning application TPMR-2021-10/B lodged
Derived from City of Melbourne Development Activity Monitor
21 Jan 2021πŸ“°
News
Landream buys 100 Franklin Street site near Queen Victoria Market
Landream bought 100 Franklin Street from Burbank Group for about $30 million in January 2021. The site's permit at that time allowed a proposed 22-level building with 84 dwellings and nearly 4000 square metres of offices and ground-floor retail.
2016πŸ› 
Works
1 certificate Β· about $489k of new works
Largest: Alterations to Existing Building
2013πŸ”„
Use change
Council census records it as educational/research, 3 floors
Name recorded: Association House
2013πŸ› 
Works
1 certificate Β· about $730k of new works
Largest: Internal alterations to existing university building Level 2
2012πŸ› 
Works
1 building permit Β· about $120k of new works
Largest: Internal alterations to existing educational building,LOt 1
2011πŸ”„
Use change
Council census records it as office, 3 floors
Name recorded: Association House
2008πŸ› 
Works
1 building permit and 1 certificate Β· about $308k of new works
Largest: Internal demolition works Stage 1 Ground
2007πŸ› 
Works
3 building permits Β· about $1.6m of new works
Largest: Internal Office Fitout Level 1
2006πŸ› 
Works
1 building permit and 1 certificate Β· about $1.3m of new works
Largest: Internal refurbishment works-Basement, Ground, Levels 1-3 Amended. Occupancy Permit: Internal refurbishment to existing office building, car
2002πŸ“‹
First census
First council census entry: office, 3 floors
2000πŸ› 
Works
1 building permit Β· about $190 of new works
Largest: proposed intallation of alarm signalling equipment
1998πŸ› 
Works
1 building permit Β· about $20k of new works
Largest: Residential fitout - Level 3, 100 Franklin St, Melbourne

Planning & heritage

Planning controls

ZoneCAPITAL CITY ZONE - SCHEDULE 1 (CCZ1)
DDO1Design and Development Overlay: limits on building height, setbacks and design
DDO10Design and Development Overlay: limits on building height, setbacks and design
HO1043Heritage Overlay: a permit is needed to demolish or change the outside of heritage places
PO1Parking Overlay: controls on how much car parking new development can provide

Vicmap Planning, Β© State of Victoria (Department of Transport and Planning), CC BY 4.0. Plain-English summaries are ours. Check the planning scheme for exact controls.

Subdivision & permits

Building permits on record
23
Estimated cost of works
About $219.5m
1998New works by year (estimated)2025

Costs are estimates declared on permits, not amounts spent. Stages of a project repeat its value, so we group them and count each project once. A value can cover a project spanning several buildings. Our calculation from City of Melbourne building permits, CC BY 4.0.

History of the site

How it's been recorded over time

2002Office Β· 3 floors Β· "ASSOCIATION HOUSE"
2011Office Β· 3 floors Β· "Association House"
2013Educational/Research Β· 3 floors Β· "Association House"
2022Unoccupied - Unused Β· 3 floors Β· "Association House"
2024Unoccupied - Under Construction Β· 1 floors

City of Melbourne Census of Land Use and Employment, since 2002.

Community

What people say about Market Way in public forums and groups, and reviews left here.

Summaries describe what's discussed; they aren't our view or a statement of fact, and we don't name posters. The discussions belong to their sites.

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Frequently asked questions

Is Market Way residential or commercial?

Market Way is student accommodation.

When was Market Way built?

Market Way was completed in 2026.

How many floors does Market Way have?

Market Way has 39 floors above ground.

Does Market Way have hotel or student accommodation?

The City of Melbourne records 1,038 student beds at Market Way.

Who designed and built Market Way?

Journal Student Living developed Market Way, Cox Architecture designed it and Multiplex built it. The building team section has the sources.

What public transport is near Market Way?

State Library Station is the nearest train station, about 4 minutes' walk. The nearest tram stop is Queen Victoria Market/Elizabeth St #7, about 2 minutes' walk.

What is the planning zone for Market Way?

The site is in the Capital City Zone - Schedule 1 (CCZ1). It's also under a Heritage Overlay (HO1043).

Who bought the site before the student tower was planned?

In January 2021, Landream bought the 100 Franklin Street site near Queen Victoria Market.

Has any work been done on Market Way recently?

The City of Melbourne has issued 23 building permits for Market Way since 1998. The most recent was in November 2025.

Compare with nearby buildings

BuildingTypeDistanceFloorsCompleted
Market WayStudent accommodationβ€”392026
QVM - Residence and HotelMixed use53 m41β€”
Stargate Apartment ComplexMixed use47 m112001
Jasper HotelHotel64 m91975
Q ApartmentsMixed use77 m132006
Fulton LaneMixed use110 m452015
Narrm NgarrguCommercial89 m102022

That's Built compiles information from public records, research and contributions. Details are checked against multiple sources where possible but may contain errors and aren't professional advice. Sources: City of Melbourne building permits (CC BY 4.0), CLUE building information (CC BY 4.0), Development Activity Monitor (CC BY 4.0), Geocoded National Address File (G-NAF) (Open G-NAF EULA (CC BY 4.0 based)). Street View and business details Β© Google Maps.

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