🏒 CommercialOfficeCompleted 1935πŸ› Heritage overlay

Centenary Hall

104-110 Exhibition Street, Melbourne VIC 3000

  • 6 floors
  • 2 businesses

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91 years standing

  1. 1935Completed
  2. 2002Refurbished
  3. TodayStill standing

10 building permits Β· 4 news storiesFull timeline ↓

About Centenary Hall

Centenary Hall is a six-storey office building at 104-110 Exhibition Street, Melbourne, under a heritage overlay. Construction began and the building was completed in 1935, with Hugh Philp and H. Geoffrey Bottoms named as architects and the Victorian Protestant Hall Co. as developer. Woods Bagot was the architect for the refurbishment, and Rolex opened its Oceania headquarters in the restored building in May 2023, after it was revealed as the buyer in 2018 for $37.1 million.

At a glance

Key facts

Building type
🏒 Commercial
Completed
1935
Construction started
1935 Unconfirmed We don't have data to 100% confirm this data point as yet.
Height
β€”
Floors
6
Footprint
1,073 mΒ²
Architect
Hugh Philp Unconfirmed We don't have data to 100% confirm this data point as yet.
Businesses
2
Car spaces
β€”
Strata plan
PP5514C Β· 1 lots
Planning zone
CCZ1
Permits on record
10

Score cards

πŸš† Transport9/10

Parliament Railway Station 3 min walk Β· 9 tram stops within 400 m

β˜• Everyday amenities9/10

130 cafΓ©s, 5 grocers, 70 medical within 250 m

🌳 Greenery8/10

124 street trees within 150 m Β· park 222 m away

✨ Activity10/10

597 people pass daily nearby Β· 88 licensed venues within 200 m

Calculated from PTV timetable stops, the City of Melbourne business census, street trees, pedestrian sensors and liquor licences.

The building team

The people and companies behind the design, construction and management of Centenary Hall.

πŸ“ArchitectHugh Philp1933–1935reported1933-1935 Β· Co-designer of the 1935 building, selected through a 1933 design competitionSource: Wikipedia β†—
πŸ“ArchitectH. Geoffrey Bottoms1933–1935reported1933-1935 Β· Co-designer of the 1935 building, selected through a 1933 design competitionSource: Wikipedia β†—
πŸ—DeveloperVictorian Protestant Hall Co.1933–1935reported1933-1935 Β· Ran the 1933 design competition that led to the buildingSource: Wikipedia β†—
πŸ“ArchitectWoods Bagot2018–2023verifiedRefurbishment Β· 2018-2023 Β· Architect for the Rolex restoration and fit-out of the buildingSource: Woods Bagot β†—
🏦OwnerRolex Australia2018–presentverifiedCurrent Β· 2018-present Β· Bought the building in 2018 and runs its Oceania headquarters thereSource: Real Estate Source β†—
+Were you involved?Builders, architects, developers and managers can claim their role

Location & neighbourhood

Getting around

πŸš†Parliament Railway Station
Train station
3 min Β· 250 m
πŸš†Parliament Station
Train station
3 min Β· 265 m
πŸš‹101 Collins St/Collins St #7
Tram stop
2 min Β· 137 m
πŸš‹Spring St/Collins St #8
Tram stop
2 min Β· 176 m
πŸš‹Spring St/Bourke St #9
Tram stop
2 min Β· 195 m

Straight-line walking estimate. Source: PTV GTFS, CC BY 4.0.

Within a 3-minute walk

130β˜• CafΓ©s & eateries
5πŸ›’ Grocers
3πŸ‹οΈ Gyms
70🩺 Medical
5πŸ’Š Pharmacies
1🧸 Childcare
26🍷 Pubs & bars

Who lives in Melbourne (CBD)

Residents37,341
Median age26
Households renting70%
Households without a car75%
Walk to work40%
Public transport to work43%

ABS Census 2016 via City of Melbourne (CC BY).

Businesses in Centenary Hall

2 businesses recorded in the City of Melbourne's latest business census.

ROLEX AUSTRALIA PTY LTD

Jewellery and Watch Wholesaling

Tolarno Galleries

Other Store-Based Retailing n.e.c.

Looking for space in Centenary Hall?

We'll try to put you in touch with an agent, though we can't promise a reply.
Source: City of Melbourne Census of Land Use and Employment, CC BY 4.0.

Timeline

Everything that has happened at Centenary Hall: listings, news, works, planning and history.

10 May 2023πŸ“°
News
Rolex opens Oceania headquarters in restored 1935 Centenary Hall
Rolex opened its Oceania headquarters in the refurbished 1935 Art Deco Centenary Hall, with the terrazzo foyer floor and its Orange Order star revived. Two floors house custom watchmaking facilities and a new watchmaking training program, designed in collaboration with architecture firm Woods Bagot.
Covered by 2 outlets
2023πŸ› 
Works
1 certificate
Largest: Stage 3 - Demolition Works, excluding demolition works relating to level 5 skylight & external facade along Exhibition and Little Collins St
2022πŸ”„
Use change
Council census records it as office, 6 floors
Name recorded: Centenary Hall
2022πŸ› 
Works
1 building permit and 8 certificates Β· about $24.4m of new works
Largest: Stage 5 - Architectural, booster and hydrant systems
2020πŸ› 
Works
1 certificate Β· about $150k of new works
Largest: Level 1 - Proposed office fitout to existing tenancy
2019πŸ› 
Works
1 building permit Β· about $152k of new works
Largest: RETAIL TENANCY FITOUT TO SHOP 2 at 104-110 Exhibition Street, Melbourne - 3000
29 Nov 2018πŸ“°
News
Rolex revealed as buyer of Centenary Hall for $37.1 million
Luxury watch retailer Rolex was reported to have bought the Liberal Party's former headquarters at 104 Exhibition Street for $37.1 million. A later report confirmed the buyer and price.
Covered by 2 outlets
3 Sep 2018πŸ“°
News
Centenary Hall sold by Victorian Liberal Party for $37.1 million
Colliers International's city sales team reportedly sold the building for $37.1 million after more than 110 enquiries and 10 bids. The article describes the six-level building as dating from 1935 and says it was acquired by Vapold Pty Ltd, a Liberal Party vehicle, in 1976 for $576,000.
31 Aug 2018πŸ“°
News
Victorian Liberal Party to sell Centenary Hall headquarters
The Victorian Liberal Party was reported to be selling its Exhibition Street headquarters, Centenary Hall, which had been bought in 1976 for $576,000. The sale was expected to fetch more than $25 million, with Colliers International reportedly appointed as agent.
2017πŸ› 
Works
1 certificate Β· about $536k of new works
Largest: Proposed EOT & Bike Store to Basement
2016πŸ› 
Works
1 building permit Β· about $80k of new works
Largest: Level 5 - Fitout
2015πŸ› 
Works
1 building permit and 1 certificate Β· about $40k of new works
Largest: Shop 1 - Retail tenancy fitout
2013πŸ› 
Works
1 certificate Β· about $10k of new works
Largest: Construction of Refurbishment & signage
2011πŸ”„
Use change
Council census records it as office, 7 floors
Name recorded: Centenary Hall
2005πŸ› 
Works
1 certificate Β· about $15k of new works
Largest: Office fitout to level 5.
2004πŸ”„
Use change
Council census records it as office, 7 floors
Name recorded: CENTENARY HALL
2004πŸ› 
Works
3 building permits Β· about $610k of new works
Largest: Alteration to existing building. Stage 1 Conditional Internal Works
2002πŸ“‹
First census
First council census entry: unoccupied - under renovation, 7 floors
2001πŸ› 
Works
1 building permit Β· about $2.0m of new works
Largest: Excludes fire services and structural. Refurbishment 104 Exhibition Street. Part of building - Basement, Ground, 1,2,3,4,5 & 6.
2000πŸ› 
Works
1 building permit Β· about $190 of new works
Largest: Installation of alarm signalling equipment
1935πŸŽ‰
Milestone Β· Completed
Centenary Hall completed: 6 floors
Derived from City of Melbourne building census (CLUE) 2024

Planning & heritage

Planning controls

ZoneCAPITAL CITY ZONE - SCHEDULE 1 (CCZ1)
DDO1Design and Development Overlay: limits on building height, setbacks and design
DDO10Design and Development Overlay: limits on building height, setbacks and design
HO1028Heritage Overlay: a permit is needed to demolish or change the outside of heritage places
PO1Parking Overlay: controls on how much car parking new development can provide

Vicmap Planning, Β© State of Victoria (Department of Transport and Planning), CC BY 4.0. Plain-English summaries are ours. Check the planning scheme for exact controls.

Subdivision & permits

Plan of subdivision
PP5514C
Lots on the plan
1
Owners corporation
Not recorded
Building permits on record
10
Estimated cost of works
About $28.0m
2000New works by year (estimated)2023

Costs are estimates declared on permits, not amounts spent. Stages of a project repeat its value, so we group them and count each project once. A value can cover a project spanning several buildings. Our calculation from City of Melbourne building permits, CC BY 4.0.

History of the site

How it's been recorded over time

2002Unoccupied - Under Renovation Β· 7 floors Β· "CENTENARY HALL"
2004Office Β· 7 floors Β· "CENTENARY HALL"
2011Office Β· 7 floors Β· "Centenary Hall"
2022Office Β· 6 floors Β· "Centenary Hall"

City of Melbourne Census of Land Use and Employment, since 2002.

Community

What people say about Centenary Hall in public forums and groups, and reviews left here.

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Frequently asked questions

Is Centenary Hall residential or commercial?

Centenary Hall is a commercial building. The City of Melbourne lists its main use as office.

When was Centenary Hall built?

Centenary Hall was completed in 1935.

How many floors does Centenary Hall have?

Centenary Hall has 6 floors above ground.

What businesses are in Centenary Hall?

The latest council census counted 2 businesses in Centenary Hall, including ROLEX AUSTRALIA PTY LTD and Tolarno Galleries.

Is there office or retail space for lease in Centenary Hall?

See the commercial listings on this page, or search this address on realcommercial.com.au and commercialrealestate.com.au.

Who designed and built Centenary Hall?

Victorian Protestant Hall Co. developed Centenary Hall and H. Geoffrey Bottoms designed it. The building team section has the sources.

What public transport is near Centenary Hall?

Parliament Railway Station is the nearest train station, about 3 minutes' walk. The nearest tram stop is 101 Collins St/Collins St #7, about 2 minutes' walk.

What is the planning zone for Centenary Hall?

The site is in the Capital City Zone - Schedule 1 (CCZ1). It's also under a Heritage Overlay (HO1028).

Does Centenary Hall have an owners corporation?

Plan of subdivision PP5514C has 1 lot.

Has any work been done on Centenary Hall recently?

The City of Melbourne has issued 10 building permits for Centenary Hall since 2000. The most recent was in March 2022.

Compare with nearby buildings

BuildingTypeDistanceFloorsCompleted
Centenary HallCommercialβ€”61935
128 ExhibitionCommercial60 m111972
Reserve Bank of AustraliaCommercial62 m171965

That's Built compiles information from public records, research and contributions. Details are checked against multiple sources where possible but may contain errors and aren't professional advice. Sources: City of Melbourne building permits (CC BY 4.0), CLUE building information (CC BY 4.0), CLUE business establishments (CC BY 4.0), Geocoded National Address File (G-NAF) (Open G-NAF EULA (CC BY 4.0 based)). Street View and business details Β© Google Maps.

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