🏬 Mixed useResidential ApartmentCompleted 2014

Prima Pearl Apartments

31-49 Queens Bridge Street, Southbank VIC 3006

  • 254 m tall Β· #3 in Southbank
  • 72 floors
  • 663 homes
  • 2 businesses
  • 546 car spaces

What's available here Add a listing link

Looking toIn this buildingArea guideSearch the building
Buyβ€”Unit median $580,000
Rentβ€”1-bed median $570/wk
Lease spaceβ€”β€”

Area guides are suburb medians, not this building's prices. Each link opens a Google search limited to that site.

12 years standing

  1. 2014Completed
  2. May 2014Construction started
  3. TodayStill standing

11 building permits Β· 2 news storiesFull timeline ↓

About Prima Pearl Apartments

Prima Pearl Apartments is a 72-storey apartment tower in Southbank with 663 homes, standing 254 metres to its top. Developed by Schiavello Group and PDG Corporation, designed by Disegno Australia and built by Multiplex, it was completed in 2014 after construction began in 2012.

At a glance

Key facts

Building type
🏬 Mixed use
Completed
2014
Construction started
2012 Unconfirmed We don't have data to 100% confirm this data point as yet.
Height
254 m
#3 of 190 in Southbank
Floors
72
Footprint
2,684 mΒ²
Homes
663
Architect
Disegno Australia
Builder
Multiplex
Businesses
2
Car spaces
546
Strata plan
PS633144 Β· 924 lots
Planning zone
CCZ3
Permits on record
11

Score cards

πŸš† Transport6/10

Flinders Street Station 8 min walk Β· 3 tram stops within 400 m

β˜• Everyday amenities7/10

62 cafΓ©s, 4 grocers, 3 medical within 250 m

🌳 Greenery7/10

67 street trees within 150 m Β· park 126 m away

✨ Activity4/10

1,845 people pass daily nearby Β· 10 licensed venues within 200 m

Calculated from PTV timetable stops, the City of Melbourne business census, street trees, pedestrian sensors and liquor licences.

Apartments

The council hasn't recorded a bedroom breakdown for Prima Pearl Apartments.

πŸš— 546 residential car spaces recorded at this property, about 0.8 per home. Which apartments have a space isn't recorded, so check the listing.

City of Melbourne Development Activity Monitor and off-street car parks, CC BY 4.0.

The building team

The people and companies behind the design, construction and management of Prima Pearl Apartments.

πŸ—DeveloperSchiavello2010–2014verified2010-2014 Β· Joint developerSource: Wikipedia β†—
πŸ—DeveloperPDG Corporation2010–2014verified2010-2014 Β· Joint developer with SchiavelloSource: Wikipedia β†—
πŸ“ArchitectDisegno Australia2010–2014verified2010-2014 Β· Design by Disegno Australia, the in-house design studio of PDGSource: apartments.com.au β†—
πŸ‘·BuilderMultiplex2012–2014verified2012-2014 Β· Early works and main constructionSource: Wikipedia β†—
🏷Sales agentMelcorp Property2010reported2010 Β· Marketing the apartments at the 2010 launchSource: Real Estate Source β†—
+Were you involved?Builders, architects, developers and managers can claim their role

Location & neighbourhood

Getting around

πŸš†Flinders Street Station
Train station
8 min Β· 660 m
πŸš†Flinders Street Railway Station
Train station
9 min Β· 710 m
πŸš‹Casino/Southbank/Queens Bridge St #115
Tram stop
1 min Β· 97 m
πŸš‹City Rd/Kings Way #116
Tram stop
5 min Β· 370 m
πŸš‹Flinders St/Queens Bridge St #1
Tram stop
5 min Β· 380 m

Straight-line walking estimate. Source: PTV GTFS, CC BY 4.0.

Within a 3-minute walk

62β˜• CafΓ©s & eateries
4πŸ›’ Grocers
2πŸ‹οΈ Gyms
3🩺 Medical
0πŸ’Š Pharmacies
3🧸 Childcare
8🍷 Pubs & bars

Who lives in Southbank

Residents18,670
Median age31
Households renting64%
Households without a car35%
Walk to work35%
Public transport to work32%

ABS Census 2016 via City of Melbourne (CC BY).

Prices and rents around here

Suburb and area medians, not this building's prices.

Median unit price, Southbank$580,0002025 Β· -3.8% in a yearTrend since 2015
Yearly rent against price6.5%A $720/wk 2-bedroom rent for a year, against the $580,000 median unit priceBefore costs. Our estimate from two suburb medians, not advice.

Prices: Victorian Property Sales Report, Β© State of Victoria (Department of Transport and Planning), CC BY 4.0.

Median weekly rents for new leases, Southbank

ApartmentMedian rentChange in a yearTrend since Mar 2016New leases
1 bedroom$570/wk+3.6%1,593 in the year to Sep 2025
2 bedroom$720/wk+2.9%2,385 in the year to Sep 2025
3 bedroom$1010/wk0.0%355 in the year to Sep 2025

Source: Homes Victoria Rental Report, CC BY 4.0. Area medians, not this building's rents.

Businesses in Prima Pearl Apartments

2 businesses recorded in the City of Melbourne's latest business census.

Melcorp Real Estate Pty Ltd

Real Estate Services

Schiavello Furniture

Furniture Retailing

Looking for space in Prima Pearl Apartments?

We'll try to put you in touch with an agent, though we can't promise a reply.
Source: City of Melbourne Census of Land Use and Employment, CC BY 4.0.

Timeline

Everything that has happened at Prima Pearl Apartments: listings, news, works, planning and history.

2023πŸ› 
Works
1 certificate
Largest: Unit 6205 - Apartment fitout
2021πŸ› 
Works
1 building permit Β· about $792k of new works
Largest: Unit 6205 - Apartment fitout
2019πŸ› 
Works
1 certificate Β· about $20k of new works
Largest: Internal wall demolition
2016πŸ› 
Works
2 certificates Β· about $6.8m of new works
Largest: Level 66 - Prima Tower, Apartment Fitout.
2015πŸ”„
Use change
Council census records it as residential apartment, 73 floors
Name recorded: Prima Pearl Apartments
2015πŸ› 
Works
4 building permits and 15 certificates Β· about $6.3m of new works
Largest: Stage 10 - Architectural (excluding levels 63 to 66 and 70 to 72).
2014πŸŽ‰
Milestone Β· Completed
Prima Pearl Apartments completed: 72 floors
Derived from City of Melbourne building census (CLUE) 2024
22 Jul 2014πŸ“°
News
Second tallest tower in Melbourne by Disegno Australia tops out
Architecture & Design reported that Disegno Australia's Prima Pearl project at 31-49 Queensbridge Street, Southbank, had topped out at the 72nd floor.
May 2014πŸ—
Milestone Β· Construction started
First major construction permit issued
Derived from City of Melbourne building permits
May 2014πŸ”‘
Milestone Β· First occupants
First occupancy permit issued
Derived from City of Melbourne building permits
2014πŸ› 
Works
4 certificates Β· about $1.5m of new works
Largest: Stage 9 - Services (excluding car park levels).
2013πŸ”„
Use change
Council census records it as unoccupied - under construction, 1 floors
Name recorded: Prima Pearl Apartments (Proposed)
2013πŸ› 
Works
1 building permit and 1 certificate Β· about $60.4m of new works
Largest: Proposed development.
13 Sep 2012πŸ“°
News
Construction begins on Pearl tower of Southbank
Architecture & Design reported that construction had begun on the $292 million Prima Pearl apartment tower in Southbank, with Brookfield Multiplex appointed as builder.
2012πŸ› 
Works
1 certificate
Largest: Proposed Prima Tower (secant pile retention system) 31-49 Queens Bridge St. Proposed multi-storey development.
2011πŸ”„
Use change
Council census records it as unoccupied - under construction, 1 floors
2011πŸ› 
Works
3 building permits Β· about $7.8m of new works
Largest: Proposed Prima Tower (secant pile retention system) 31-49 Queens Bridge St. Proposed multi-storey development.
2002πŸ“‹
First census
First council census entry: retail - shop, 2 floors
1999πŸ› 
Works
1 building permit Β· about $8k of new works
Largest: Erection of a wall mounted advertising sign on an existing building
1996πŸ› 
Works
1 building permit Β· about $20k of new works
Largest: Alterations to building

Planning & heritage

Planning controls

ZoneCAPITAL CITY ZONE - SCHEDULE 3 (CCZ3)
DDO1Design and Development Overlay: limits on building height, setbacks and design
DDO10Design and Development Overlay: limits on building height, setbacks and design
LSIO4Land Subject to Inundation: mapped as at risk of flooding from rivers or the bay
PO1Parking Overlay: controls on how much car parking new development can provide

Vicmap Planning, Β© State of Victoria (Department of Transport and Planning), CC BY 4.0. Plain-English summaries are ours. Check the planning scheme for exact controls.

Subdivision & permits

Plan of subdivision
PS633144
Lots on the plan
924
Owners corporation
Yes (common property)
Building permits on record
11
Estimated cost of works
About $83.6m
1996New works by year (estimated)2023

Costs are estimates declared on permits, not amounts spent. Stages of a project repeat its value, so we group them and count each project once. A value can cover a project spanning several buildings. Our calculation from City of Melbourne building permits, CC BY 4.0.

History of the site

How it's been recorded over time

2002Retail - Shop Β· 2 floors
2011Unoccupied - Under Construction Β· 1 floors
2013Unoccupied - Under Construction Β· 1 floors Β· "Prima Pearl Apartments (Proposed)"
2015Residential Apartment Β· 73 floors Β· "Prima Pearl Apartments"

City of Melbourne Census of Land Use and Employment, since 2002.

Community

What people say about Prima Pearl Apartments in public forums and groups, and reviews left here.

Summaries describe what's discussed; they aren't our view or a statement of fact, and we don't name posters. The discussions belong to their sites.

Resident & tenant reviews

No reviews of Prima Pearl Apartments yet. Be the first to tell future neighbours what it's like.

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Frequently asked questions

Is Prima Pearl Apartments residential or commercial?

Prima Pearl Apartments mixes homes and businesses under one roof. The City of Melbourne lists its main use as residential apartment.

When was Prima Pearl Apartments built?

Prima Pearl Apartments was completed in 2014.

How many floors does Prima Pearl Apartments have?

Prima Pearl Apartments has 72 floors above ground.

How many apartments are in Prima Pearl Apartments?

Prima Pearl Apartments has 663 homes. The national address file lists 445 unit addresses here, and some of those can be shops or offices.

Does Prima Pearl Apartments have parking?

The City of Melbourne records 546 residential car spaces at this property. Which apartments have a space isn't recorded, so check the listing.

What do apartments cost near Prima Pearl Apartments?

The median unit price in Southbank was $580,000 in 2025, from the Victorian Property Sales Report. That's for the whole suburb, not this building.

What businesses are in Prima Pearl Apartments?

The latest council census counted 2 businesses in Prima Pearl Apartments, including Melcorp Real Estate Pty Ltd and Schiavello Furniture.

Are there apartments for sale or rent in Prima Pearl Apartments?

See the residential listings on this page, or use the shortcuts to search 31-49 Queens Bridge Street on realestate.com.au and Domain.

Is there office or retail space for lease in Prima Pearl Apartments?

See the commercial listings on this page, or search this address on realcommercial.com.au and commercialrealestate.com.au.

Who designed and built Prima Pearl Apartments?

PDG Corporation developed Prima Pearl Apartments, Disegno Australia designed it and Multiplex built it. The building team section has the sources.

How tall is Prima Pearl Apartments?

About 254 metres, measured from the City of Melbourne's 3D building model. It's number 3 of 190 buildings in Southbank by height.

What public transport is near Prima Pearl Apartments?

Flinders Street Station is the nearest train station, about 8 minutes' walk. The nearest tram stop is Casino/Southbank/Queens Bridge St #115, about 1 minute's walk.

What is the planning zone for Prima Pearl Apartments?

The site is in the Capital City Zone - Schedule 3 (CCZ3).

Does Prima Pearl Apartments have an owners corporation?

Plan of subdivision PS633144 has 924 lots and common property, which means it is managed by an owners corporation.

Has any work been done on Prima Pearl Apartments recently?

The City of Melbourne has issued 11 building permits for Prima Pearl Apartments since 1996. The most recent was in December 2021.

Compare with nearby buildings

BuildingTypeDistanceFloorsCompleted
Prima Pearl ApartmentsMixed useβ€”722014
Twenty8 Freshwater PlaceCommercial82 m262008
Southbank TowersMixed use104 m281997
Southbank OneMixed use108 m382009
2 Southbank BoulevardCommercial136 m382005

That's Built compiles information from public records, research and contributions. Details are checked against multiple sources where possible but may contain errors and aren't professional advice. Sources: City of Melbourne building permits (CC BY 4.0), CLUE building information (CC BY 4.0), CLUE business establishments (CC BY 4.0), CLUE residential dwellings (CC BY 4.0), Development Activity Monitor (CC BY 4.0), Geocoded National Address File (G-NAF) (Open G-NAF EULA (CC BY 4.0 based)). Street View and business details Β© Google Maps.

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